Finally some good news about the Third Street Promenade area of Santa Monica, which has seen rampant closures in recent months and years.
Mayor Caroline Torosis told the California Post the Entertainment Zone model that allows for open alcohol consumption, adopted in the summer of 2025, is working.
“We’re testing out what works and what doesn’t and we’ve had some really successful activations,” Torosis said. “We’ve seen no increase in any sort of elicit activity. And in fact last year we actually saw a decrease in Part 1 crimes by 12.5 percent.”
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