Soft power is a state’s ability to impact global outcomes through attraction and persuasion, rather than coercion or force. In China’s case, it typically involves top-down government spending on things like culture and sports, for example, blockbuster films like Ne Zha and the 2008 Beijing Olympics. But Chinamaxxing emerged as a social media trend from the ground up. Analysts say digital power strategies will be an increasingly critical element of statecraft.
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