Jennifer Welch PANICS After Losing $8 MILLION In Sponsors?!
The destruction of Jennifer Welch’s podcast may now carry an astonishing price tag.
Former Levi’s brand president Jennifer Sey estimates that the sponsor exodus surrounding Welch and her I’ve Had It co-host Angie “Pumps” Sullivan could represent approximately $7.6 million in annual advertising revenue.
The backlash began after the hosts laughed at a post saying Charlie Kirk should be dug up and killed again. They later apologized, acknowledged that they should not have laughed and announced a donation to Everytown—but the apology did not stop advertisers from distancing themselves.
Direct company statements support exits involving Cash App, Zenni, Honeylove, Ethos, Casper, Ladder and NOBL Travel. Chewy says it does not sponsor or support the show, while Boll & Branch says it was not a current advertiser and will not become one.
The viral total has now reached a claimed 19 companies, but that figure comes from activist-assembled lists and Andrew Kolvet of Turning Point USA. It has not been independently verified company by company, and not every name represents a freshly cancelled active contract.
Sey reached her $7.6 million estimate by assuming that 19 companies were each contributing at least $100,000 per quarter and multiplying that figure across an entire year. No contracts, advertising rates or financial statements have been published to confirm those assumptions.
That means the podcast has not been proven to have literally lost $8 million in cash overnight. The number represents an estimate of possible future annual sponsorship value, and the brand responses accumulated across several days.
Welch strongly disputes the calculation, describing it as “way off” and insisting that the show still has plenty of advertisers.
But even if the exact dollar figure remains contested, the commercial fallout is undeniable. Multiple brands have publicly ended relationships, ruled out future advertising or distanced themselves from the podcast after a clip the hosts apparently believed would produce nothing more than a few laughs.
We break down the $7.6 million calculation, the confirmed sponsor exits, Welch’s response and how one disgusting joke created a business disaster that continues getting worse.
