Jennifer Welch BACKPEDALS After Brewery Praise Blows Up!
Jennifer Welch has spent days insisting that she is completely unbothered while sponsors flee her podcast.
Then one company offered to support her—and she somehow turned that into another disaster.
The Minocqua Brewing Company offered to partner with I’ve Had It after Welch and Angie “Pumps” Sullivan faced backlash for laughing at a post about digging up Charlie Kirk and killing him again. The brewery attacked Kirk as an “awful human being” and a “racist jerk” while criticizing the advertisers that dropped the show.
Welch loved it.
She called the offer sweet, gave the brewery a glowing on-air endorsement and promised it free advertising forever. This appeared to be exactly the kind of defiant new ally Welch wanted while her old sponsors were heading for the exits.
Then the rest of the brewery’s history surfaced.
Minocqua had previously promoted free beer on the day President Trump dies. After a foiled attack at the White House Correspondents’ Dinner, the company posted that the “Resistance” needed to improve its marksmanship—or that Trump had staged the incident himself.
Suddenly, Welch wanted everyone to know that she had never heard of the company before that day, had no relationship with it and did not intend to begin one.
That is a spectacular change from “free ads forever.”
The wider meltdown is getting uglier too. Ashley St. Clair is now claiming the backlash represents coordinated MAGA revenge for the Democratic midterm victories, while Turning Point USA says the boycott grew organically from viewers and advertisers disgusted by the original clip.
Progressive media personalities are also beginning to fight among themselves. MeidasTouch cofounder Brett Meiselas publicly shared Shannon Watts’s private messages after she questioned his promotion of Welch.
Welch is now pushing Ayanna Pressley to challenge Hakeem Jeffries for House speaker and even suggested running Pressley for president in 2028—dragging her sponsor catastrophe into a much larger Democratic civil war.
Welch keeps insisting the show is stronger than ever. Her actions tell a very different story: sponsors are leaving, supporters are fighting, and the first company to offer her a lifeline became so toxic that she immediately backed away from it.
We break down the brewery disaster, Welch’s sudden reversal and why the Jennifer Welch backlash continues spiraling out of control.
