Here in Paris, Chinese fast-fashion brand Shein is leaving the iconic BHV department store in the chic Marais neighbourhood. The departure follows months of controversy over its inclusion at the landmark shop – with critics accusing Shein’s low-cost, high turnover business model of destroying French retail, and high-end brands like Dior and Guerlain abandoning BHV. A French parliamentary committee begins on June 17 an examination of a proposed law to rein in the expansion of ultra-fast fashion.
#shein #fashion #paris
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