How Madonna accidentally led Vita Coco’s $10 million celebrity investment round. 🥥

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Did you know Madonna, Demi Moore, Mathew McConaughey, and Gwen Stefani led one of Vita Coco’s earliest investment rounds, generating nearly $10 million? 🥥 💵

Vita Coco co-founder Michael Kirban discusses scaling the company from a small business back in 2008, and some of the company’s biggest Hollywood endorsements.

Watch the full episode on YouTube now.