Google seems to be at the center of a great many controversies lately. A.I. and tracking cookies has people upset all over.
In an unexpected move, Google has announced that it will not eliminate third-party tracking cookies from Chrome as originally planned. This decision, revealed on Monday, means users will be given a choice between tracking cookies, Google’s Topics API, and semi-private browsing. This approach is still under discussion with regulators, including the UK’s Competition and Markets Authority.
Google Chrome Reverses Decision to to Phase Out Cookies; Alerts Users of Resource-Heavy Tabshttps://t.co/drSC0Ju8a8
— TIMES NOW (@TimesNow) July 23, 2024
The announcement marks a significant shift from Google’s previous stance, where it pledged to phase out third-party cookies in favor of its Privacy Sandbox initiative. The move was intended to balance user privacy with the needs of advertisers. However, the decision has faced criticism, with organizations like the Electronic Frontier Foundation (EFF) accusing Google of prioritizing profits over privacy. EFF highlighted that while Safari and Firefox blocked third-party cookies by default in 2020, Google has struggled to implement a viable alternative.
The delay in eliminating tracking cookies raises concerns about Google’s commitment to user privacy. Google’s Privacy Sandbox, aimed at reducing tracking while still enabling targeted advertising, has faced numerous challenges and false starts. Critics argue that the latest iteration, which groups users into like-minded categories, does not adequately prevent digital fingerprinting.
Google’s announcement has broader implications for the internet’s privacy landscape. With tracking cookies remaining in place, users are left questioning the effectiveness of Google’s privacy measures. The company’s plan to offer choices may appear to give users control, but it also highlights the complexities of balancing privacy with business interests.
Google Reverses Decision to Phase Out Third-Party Cookies in Chrome #Google #Chrome https://t.co/6oudYPty2X
— Sarkarihelpline.com (@SarkariHelpline) July 23, 2024
Despite Google’s reassurances of working towards a more private web, the decision underscores ongoing debates about digital privacy and the influence of major tech companies. The announcement has sparked a need for further analysis and scrutiny as the industry watches how Google navigates this critical issue.
Key Points:
- Google will not eliminate third-party tracking cookies from Chrome.
- Users will have choices between tracking cookies, Topics API, and semi-private browsing.
- The decision is still under regulatory review.
- Critics, including EFF, argue that Google prioritizes profits over user privacy.
- The delay raises concerns about Google’s commitment to privacy and the effectiveness of its Privacy Sandbox initiative.
Susan Guglielmo – Reprinted with permission of Whatfinger News
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